October 18, 2006

Commercials: a reflection of modern America?

There's a commercial for one of the wireless providers that has a archetypal suburban family sitting on their porch, and the daughter asks why they can't get a good wireless network "like the Kumaraswamis", the family that lives next door.

There's a commercial for one of the Axe pheromone thingies that has a guy clicking a counter for every interested/suggestive glance he gets, and there's at least one guy's glance that he counts.

There's a Jimmy John's commercial for their delivery that is entirely in Spanish except for the tagline (though painted in broad enough strokes that you can understand what's going on anyway), with the family being Latino and the delivery guy being a white guy.

I saw these all within a day or two of each other, and I'm a little sorry they called themselves to my attention (i.e. it'd be neat if these examples weren't worthy of comment), but certainly pleased to see various minorities integrated in a way that the commercials themselves don't call attention to...

On modern America: "We have inherited something spectacular. We take it for granted, and that is a mistake." --Joan Lefkow

Posted by blahedo at 11:11am on 18 Oct 2006
I have to admit that I've been noticing a bunch of that sort of thing in both shows and commercials. Situations where it's not about the characters, they just are the characters. It's actually very refreshing. Posted by Chelsea at 3:12pm on 19 Oct 2006
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